Showing posts with label fast casual pizza. Show all posts
Showing posts with label fast casual pizza. Show all posts

Monday, August 7, 2017

Amazing Brick Oven Pizza in Montana

NY Brick Oven in Bozeman MT

Cam from Tarantino's in Boseman MT said:
"
people are loving the shit out of the pizza in this oven! Check out the video at 2:00am on Saturday, click on the youtube link. Also some pictures attached. We’ve almost doubled our business since we got your oven installed!" NY Brick Oven Co. makes the oven you need. brickovensforsale.com 

https://www.youtube.com/watch?v=8L_soLQhsWI&feature=youtu.be

Brick Oven Pizza from NY Brick oven at Tarantino's Bozeman MT

Friday, December 16, 2016

Get Ready Pizza Boys-Starbuck's is Coming!


Original Goodfella's S.I.N.Y Hyaln Blvd. with NY Yankee Pie

Starbucks has announced it's gunning for you and looking to dominate the pizza market as easily as they have dominated the coffee market.

 http://www.travelandleisure.com/food-drink/starbucks-bakeries-princi-pizza?
utm_campaign=&utm_content=584de4ff04d301412c7957b7&utm_medium=&utm_source=&xid=TrueAnthem_Twitter

It may seem easy to do when you have a billion dollar business with contacts all over the world and the ability to buy supplies low and corner the market on real estate. However it has always been my conviction that a great local mom and pop can always outdo a corporate giant by virtue of not having to follow a cookie cutter outline and corporate dictated policy and recipe. Pizza is a personal experience and open to the incredible interpretation of the many fantastic men and women in the pizza business. There will always be chain pizza places such as Pizza Hut, Poppa John's and Little Cesar's to serve a fast low cost pizza. Then there the more modern chains such as Blaze and Piology serving a fast casual fresh topping pizza from a brick oven, and then you have the top of line, world class gourmet local heroes such as Grimaldi's, Patsy's, Goodfella's ans Tototonno's in New York serving the best, freshest ingredients with traditional Italian gourmet sauces and dough's. There is room for all levels of pizza in the industry and my point is that everyone can have a piece of the pie. The other thing  to observe here is that the American Pizza Industry is huge and of such importance that another giant wants to throw his hat into the ring and see if they can conquer the pizza world.

Saturday, November 28, 2015

Who will be the Chipotle of Pizza?

Brick Oven 

Brick Oven
Pizza has been around since the days when Roman soldiers cooked bread on flat rocks around camp fires and it is finally catching on with the rest of the world. Moreover, in last few decades it has become an everyday item in the United States and with many of the big players now understanding the value, speed and flavor created in a brick oven it is rapidly becoming a phenomena with the lunch crowd  in the exploding Fast Casual Pizza segment. The ability to cook fast and consistently in revolving brick ovens has made it possible for  many of the up and coming concepts to expand at an alarming rate due to ease of training and operation. In the past old fashioned fixed deck brick ovens required a highly skilled pizza man to operate and were more suited to small operations doing the traditional types of pizza. This was limiting and not effective when expansion required a lot of specialized training and then the success of the concept depended on the skill of a few at crucial employees. The revolving brick oven not only cooks faster and more consistently but it is virtually employee proof with its ease of training and operation. Not only that but with a revolving brick oven you have the ability of avoiding the dreaded oven fade(when the deck of a regular brick oven gets cold from continuous use requiring shutting down the oven to build up heat).These revolving ovens have made it easy for operators to make consistent pizza every time while even though they are baking over one thousand pizzas a day! Yes the revolution is on again in America and the Fast Casual Pizza concept is leading the way. 
Brick Oven Pizza


Monday, November 16, 2015

Brick Oven Pizza For Bars and Pubs

Introducing the Brew Pub Model 85 Series Revolving Brick Oven

Oven image low res.With an ever increasing demand for craft beer and neighborhood breweries comes an increased demand for an easy way to provide comparable quality food selections in a comfortable atmosphere. Enter the New York Brick Oven Companies Inferno Series Model 85. This oven provides a small foot print with a very high production rate for personal sized Neapolitan and gourmet brick oven pizza. In researching the amount of space available to existing bars and restaurants it was found that the average operator had less than 150 square feet to add a food prep and production area to his existing bar or pub. Such a small area dedicated to food prep and production did not lend itself to many if any gourmet food items that could be produced to order in any volume-that was until the New York Brick Oven Company came along. Utilizing a small dough table/refrigerator for prep and toppings and the inferno series oven any operator can now gain an entirely new income stream while keeping his customers in the seats instead of having them to find food at other locations. Not only that, but the wood and gas combination brick oven is capable of producing a world class gourmet pizza that anybody in the pizza industry would be proud of. The high temp oven is also a favorite of the Fast Casual Pizza Crowd for good reason. This small oven is comfortably rated for 60 small pies an hour with larger models being able to bake hundreds of pies in hour. For those of you that are not in the Industry you may want to compare this 90 second pizza to your average pizza oven that bakes about 4-5 pies in 15 minutes. You can see that this is truly high production. The real selling point of these ovens though is the quality of the brick oven pizza they produce with least amount labor and skill required to operate them. As an operator this the area that can make or break you. Now take this oven and add the Pizza School of New York and you get a homerun, out of the park solution to providing your customers with a great pizza while keeping the initial investment down and the satisfaction rate up. The New York Brick Oven Company has been helping pizza men for years and they have World Champion Pizza men on their team waiting to assist you so call now and make your operation more of a success.  https://www.youtube.com/watch?v=VjlWtFZt4kE
 

Saturday, November 7, 2015

If your starting a pizza shop-read this.

Pawn Stars With New York Brick Oven Co,
Opinions are like bellybuttons, everybody’s got one. The thing that always drove me crazy in school was the teacher explaining things to me that I knew he had no experience with and no real world understanding of. Examples are most prominent when it comes to art or business but it applies to everything. A most recent example was my son telling me about his class where they are starting a businesses and the teacher was giving a class on how it is done and that a farmer may be better to shut his farm down and start a new business if it isn’t working out on paper. I said ” a lot easier said than done” and then I heard my son regurgitating the teacher’s justifications for this. Makes me want to puke to hear this holier than thou armchair quarterbacking from a guy that never ran a successful business or even had the nerve to try to run his own show. It seems that school has become a place where “teaching” is more important than learning how to do something. Titles, diplomas, certifications decide who gets paid most to talk the most. Well the real world is something a lot of people are trying to discover and the popularity of reality TV shows is a bit of an indicator of this. I think people in general are tired of  phony “experts” and want to see the blood and guts of life. Whether it is a successful pawn shop like the one featured on Pawn Stars, an auto mechanic and sales place like Gas Monkey Garage or the big players interacting with up and coming little players on shows like Shark Tank or  The Aprentice, your average Joe knows the truth when he hears it and is tired of posers. The reason I make this statement is that if your looking to open a business the guy teaching you how do so better have some real world success and better not be a textbook hero who never stepped into the arena of life. Even a guy who failed miserably can teach you a lot about what not to do. If you want successful teachers and advice go people like Scot Cosentino and Andrew Scudera at the Goodfella’s Pizza School New York because THEY DID IT and have created very successful students and have helped create very successful concepts. Statistics and actual production are the only true measure-not words and formal titles. Can they do it? Have they taught it? Can you see the results in the physical universe? These are your only questions and when you have someone that can’t answer them-move on and try again. There is  lot of false data on business and the food business in general. There are some shoddy products passing as pizza for sure but that is slowly changing as your average customer is learning about gourmet brick oven pizza and expecting more. Whatever it is you are endeavoring to do, know that is more than the average guy will ever try. Stepping into the arena requires guts and daring and a dream. Don’t dare sell yourself short by following bad or incorrect advice. Do your homework, see what is true for you and be a big success! Happy pizza to you.

Pizza School New York with NY Brick Oven Co.
 

Wednesday, November 4, 2015

Pizza Start Up-top 10 tips for success.


Brick Oven Pizza from NY Brick Oven Company

When you are starting a pizza place there are many things you need to know but this basic list will get you in the ball park to start off on the right foot. A firm idea of where you are heading can make all the difference between success and failure. When you open your doors your customer should know what you are providing and get a clear idea of your brand. 

1. What kind of pizza are you going to make? Sounds too obvious but many people jump in without a clear idea of the the type of pizza they are going sell. What do I mean by this? Is it NY Style? Deep dish? Square? Brick Oven? Gourmet? Thin crust? Thick Crust? How about what size? Individual small pies or large family style? How many ounce dough balls will you be using? Some people may argue that this can figured out as you go or once you start but first impressions are long lasting and you only get one chance to make that first impression. The main reason to know your type of pie and how to make pizza is that it will determine most of your design and equipment choices and layout for production. Example-a fast casual pizza place where the customers walk up to counter and choose their toppings and then watch the individual size pizza hand assembled and placed in a revolving brick oven will have a different type of pie than a mom and pop place making a typical 16" Ny Stayle pie cooked in a regular deck oven. 

2. What is your concept? Your dough and the size of your  pies will have a great impact on the next critical factor and should be in alignment with your concept. The type of restaurant you envision will determine the size requirements  of your restaurant and its physical layout. Example-a typical slice place with a small seating area and counter space for about 15 customers will require a much smaller space than a full service gourmet pizza place with table service, a full menu and bar.

3. Where are going to put your concept? Concept design will also be a determining factor in choosing location. If your doing a small takeout and delivery place you may not need a prime location in high dollar strip mall or stand alone building but you may want to be located near that college campus with thousands of dorms or apartments near by. Also if your doing a fast casual concept you will need to have a high volume area with lots of foot traffic and a workers with a need for fast service.

4. Do you know how to layout the space? Seems simple but bad flow lines from order to service and delivery or dine in can make your place a production nightmare. If your in doubt consult an expert or minimally study the successful places in your area or concepts you like that are successful and you think would work with your demographic. 

5. Are you really capitalized to make  a successful go of it? Did you take into consideration the basics of rent, insurance, labor, promotion. marketing, equipment, inventory, attorneys, signage, contractors, city/town fees, permits, training...

6.Equipment? Do you know what type you need for your concept? For instance, what type and how big of a mixer do you need? What type of oven and how much space does it require-will it be part of the concept design or hidden? How big of a walk in box do you need? How many tables and chairs? What about flatware? 

7. Do you buy new or used equipment? Is it better to lease? The main consideration here is initial outlay and cash flow versus the tax savings and continued cost of lease on a monthly basis. 

8. Personnel? Do you have the people in place for your opening? Do you need to train them? Are the main chef? Is there a management team in place? Book keeping? Cleaning? Maintenance? 

9. Promotion Plan? How are you going to get your place known? Who will you invite to your opening? What local groups and activities will you support? Are you affiliated with the local school, church, sports team? 

10. Marketing? This is different from promotion. Promotion is making things known-publicity, talking, signs, shirts, hats and events. Marketing is bringing it to the market-selling it. Handouts, flyers, door hangers,  menus, inserts, val-pak, local newspaper, tv(expensive) radio and any other place you think your customers are. You have to offer them your product and tell them what it is, where they can get it and how much it costs. This is an expense and it is part of doing business unless you are in the home run of all locations with enough customers flooding in. 

All the above are valid concerns and should be evaluated before you commit to any location. Future articles will take each up in more detail and mention a few others like social media, pizza contests, donations and policies. Good luck and happy pizza!

by Marc Cosentino Co-founder of Goodfella's Brick Oven Pizza
























Friday, October 30, 2015

Of Course Fast Casual Pizza

Spin Neapolitan Pizza Fast Casual
 Along with so many new concepts arriving on the scene such as Pie Craft, Lotsa Mozza, Genaro's, Fire Pie, Revolve, Cucinova and a an ever growing list of incredible pizza places there is a trend spreading across the country for Fast Casual Pizza. 
Spin Neapolitan Pizza is a prime example of the hottest trend in the fast casual segment. Pizza can now be prepared in a very consistent and fast manner, with each pie individualized for the customer baked to order. This has brought pizza to the forefront as a lunch option. In the past your only choice was to pick up a quick slice of whatever has been laying around but those days are gone. Enter the Chipotle concept of fast, fresh casual at a reasonable price and you can see that the pizza industry was ripe for the picking. What was holding it back was the long bake times and inability to produce a quality product very quickly. Enter the brick oven and moreover, the revolving brick oven which has taken all the great attributes of the brick oven and removed virtually all the downside by making it easier, faster and more consistent with less skill. Taking a great and well-loved food item such as pizza and making it so much easier to deliver is the answer. What are the main components? A casual environment that is trendy, a pizza assembly line where your customers can see and choose their own toppings, a visible revolving brick oven where the pizza man bakes the customers hand assembled pizza and gets it to him in just a couple of minute vs. the usual 15-20 minutes for a deck oven pie. When you add locally grown produce, organic toppings and dough made on premise each day with a tasty recipe, it’s hard to lose.
So join the revolution and get your slice of the pie. Happy Pizza!
Fast Casual Pizza From NY Brick Oven Co.
Fast Casual Pizza




Wednesday, September 30, 2015

5 Top Pizza Success Tips

Fast Casual Pizza 

There are several areas that are key to success and while all these areas are important any one is not the end all and be all to a successful formula. I’m sure you can think that local chain that has the worst pizza in town and yet you see their delivery vehicles everywhere you go. My own personal mystery was a pizza place in Brooklyn that was run by a guy with no personality that I am sure inspired the soup Nazi years later with his disrespect and rudeness to his customers. Aside from the pizza makers smoking while they made pizza, he would tell you to eat the unburnt part of the pie if you dared to complain. How about the places that are so far off the beaten path you need a guide to find them or better yet they have no name on the joint? You can’t make this stuff up but it gives one hope that there is room for all of us to succeed. I want to qualify this as my own personal opinion from working with, knowing and visiting with hundreds of pizza men and women all over the country. By no means is this THE BIBLE OF PIZZA or to be taken as law but it will give you a pretty good idea of what to concern yourself with if your new to the game, stale or in deep trouble.
1) Location, Location, Location-the best way is to be the only game in town or be in a tourist location where there are no other options available or the ones available are of no consequence due to being very expensive or a different and specialized category like a fish house.  Some the most successful places specialized in malls, theme parks, schools, military bases or small town USA.   

2) Make the best pizza known to man or there about. If you are making a really top notch product people will find you and not only that, people will talk. Word of mouth is the best advertising it has been said. The reason for this is that people will trust the opinion of friends and family over silly unfounded claims of the best pizza in town and such advertised in the local paper.

3) Be unique. Examples of this are everywhere but they may not seem apparent. Like making a Chicago pie where there never was one, having a wood burning brick oven, using insects as a topping or having a pizza drive through like OL Jose’s in Pineville West Virginia where they are using a revolving brick oven.

4) Be a social maniac. Take pride in being part of your community. Before there was social media, there were social men and women. These wonderful people actually cared about the people they met and considered customers as friends to share joys and sorrows with. One very moving example of this is when people would come to Goodfella’s Pizza in Staten Island on their way home from work in the days after 911 just to get out of the house and be with people who cared in a friendly and safe environment. There are many examples I can think of; like the guy who coaches the local little league, the girl who hosts local heroes with pizza parties, the place that supports boy scouts, the place that sponsors Special Olympics or the guys that collect donations for slices to feed the homeless. There are so many ways to build good will in a community and give back while earning respect and loyalty that I could write a book about it but you get the idea.  

5) Service. Run a tight ship that gives service and shows genuine care for the customer’s experience. I don’t know about you but when I am ignored, the host is not pleasant, the server acts like he is doing me a favor, the table is dirty when I am seated or my unfamiliarity with ordering and the menu is treated with impatience, you have lost me, and more importantly, any future income my patronage may have brought. This may seem like a given but if you are not on top of this and setting a good example for your crew it will never happen. A little thing like a smile or help and directions can go a long way in building a relationship with your customers. One terrible example I won’t forget was having my little daughter with me in a new town when she had to use a bathroom so we walked into a place and we were treated so rudely I swore I would never visit that place. I understand the old “Bathrooms are for paying customers” routine but sometimes being human and having discretion can earn you a great deal of loyalty. In other words, if it isn’t costing you anything to be kind-always be kind. Believe it or not but this also includes salesmen wasting your time. Those salesmen are not only people but potential customers with family and friends that also eat.
While no list will guarantee your success, if you follow these points your odds will greatly be increased and if you earnestly follow point 5 you will contribute to a better world by treating your fellow citizens with courtesy. Happy pizza my friend and best wishes.


Friday, August 21, 2015

Opening a Fast Casual Pizza Concept?


Many people about to embark on the Fast Casual Pizza adventure are wondering should I or shouldn’t I? When asking opinions remember that:
Opinions are like belly buttons-everybody has one so the best advice is to do it your way and follow your own vision. Ultimately you are the person putting in your monies and sweat equity so being the chief cook and bottle washer gives you the final say-good or bad.
A couple things to look at though are as follows:

1) Does your location have enough potential traffic to warrant a fast casual concept? In other words, is it in a place with people that need to eat fast and (usually) inexpensively?

2) Is there a potential for foot traffic and a lunch crowd verses a destination location that people will have to drive up to? If they have to drive to your location, is there ample parking?


3) Is the size of the space conducive to fast casual and laid out to facilitate easy entry? Service? Exit?

4) Do you have the proper oven and recipes for fast production?

5) Is your potential customer base and product in sync?
6) Do you have a trendy design?

7) Is your pizza any good or is just something to fill up on?


8) Is your model workable without wait staff?

If you have already looked at these questions you are way ahead of the game and stand a good chance of competing in the fast casual race. If you haven’t then you may want to consider speaking to someone with experience or going out and making the rounds to see what is and what is not working in different areas and environments. Personally I feel that a quality product delivered in a nice environment by a pleasant, courteous, professional staff will always find an audience if you can promote and survive long enough for word to get out. However most people are looking for the elusive “sure thing” which is mystical and not real because most of the successful places have had huge research, trial and error before they found the “formula” for success. Persistence, hard work and the ability to think and change on your feet will get you far but following what the big boys are doing and have already figured out will eliminate some of the trail and hopefully most of the error. For those about to jump in the arena-I salute you.
Here are some places you may want to visit in your quest and some contacts you may wish to make:

Revolve Pizza, Blaze, Pizza Locale, Spin Neapolitan, Pie Five, Piology, Fired Pie, Fuel Pizza, Goodfella’s Pizza School New York, Cucinova, 800 Degree, Papa Pancho, Pizza Studio and a host of others. The reason I mention Pizza School New York is for those who have no idea about pizza or brick oven pizza and want a first-hand view of a live pizza operation featuring the Mack Daddy of ovens from the NewYork Brick Oven Company for training. Many roads lead to Rome but as any tourist can tell you the easiest and simplest direction is best for strangers. Happy Pizza! May you roll in the dough and enjoy the adventure.

Wednesday, August 12, 2015

Chipotle and other Giants Join the Fast Casual Pizza Game

Once Fast Casual Giant Chipotle bought into the Pizza Local Fast Casual Pizza concept many foodies took notice, then came Wetzel Pretsel's with Blaze and Sparro's with it's new concept called Cuchinova and the floodgates for many franchise holding groups were open. They began looking for new concepts and started creating new concepts such as Revolve with namesake revolving brick ovens from New York Brick Oven Company pumping out brick oven pizza faster than can be assembled. What is the attraction? Why is Fast Casual Pizza Exploding across the US? What defines the category and who are the real players behind it. Well the pizza segment has always had it's share of the market with giants such as Pizza Hut and Domino's still dominating but what the attraction is, especially for millennials, is that it's fast, hot and fresh in a trendy atmosphere at reasonable cost. Factor in the entertainment value of watching your pizza prepared and cooked in under 5 minutes and you get the picture. Another very important part of the equation is lunch. What does that mean you may wonder since pizza was always available for lunch in most sit down restaurants with table service or slice shops dominated by players such as Sparro Pizza in a mall near you. Speed is the answer, most busy towns and commercial areas with a working clientele could not wait for a conventional pizza place to take an order, bake a pie and then serve it in the limited lunch break customer's had. Once you factor in getting to a location you see how pizza, especially gourmet pizza did not fit the equation. Then came the brick oven revolution with pies under 3 minutes and then the revolving brick oven revolution which made it possible to be even faster but more importantly to able to make a consistently perfect pizza without a highly skilled work force. This high speed production combined with a low food cost was the ticket to a successful model along the lines of a Chipotle or Panera bread. Now take this model and add  a reduced labor cost cost with a reduced  labor force since table service is not needed and less pizza men with revolving brick ovens and your set to crack the fast casual pizza code. Another big factor behind the scene has been the Pizza School of New York training and helping set up franchises, conversions, new concepts, brew pubs, pizza trucks and traditional mom and pop pizza places all over the United States and the world with tremendous results. Whatever your part in this brave new world of Fast Casual Pizza is, you are in for a big treat. From new contenders with dreams of bringing their concepts to the foreground to the small town mainstay looking to mix it up a bit there is plenty of room for everyone and the biggest winner will be the consumers with the ever widening choices being offered and a super healthy dose of competition to keep everyone on their toes and the pizza fresh. 
Courtesy of NY Brick Oven Co.

Wednesday, August 5, 2015

Why are revolving or rotator brick ovens better?

There are many reasons to choose a revolving brick oven over a conventional fixed deck brick oven. First and foremost is the consistency of pizza baked in a revolving brick oven compared to a regular brick oven. In a revolving brick oven you can place your pizza on the cooking surface and let it cook, no need to spin it or reach into a hot oven and rotate the pizza. The heat in a revolving brick oven is evenly dispersed as the stone rotates (some call them rotator ovens). Because the cooking surface is not fixed with the heat source or fire in one place you don’t have to continually move your pizza around the cooking deck to avoid burning and cold spots.
Ease of use is another important feature. Anyone with common sense can be trained to use the oven and handle pizza in a few minutes’ verses the months of training to work a conventional brick oven. This allows owners that are not the pizza men to have much more control and flexibility with staff and avoids having to rely on only one or 2 key personnel to be your experts. Not only that, but your pizza making will be more consistent with less responsibility on your pizza men cooking with the same style and ability.  Next comes speed. You may not think this is as important as it is but if you have ever been stuck on a regular brick oven on a Friday night during the dinner rush you would understand. There is nothing worse than turning away paying customers because your oven has to get hot or it’s too hot and has to cool off. These thigs are completely handled by the New York Brick Oven Companies Revolving Brick Ovens because the cooking temperature is constant and set. The rotating or rotator brick oven cooking surface is constantly reheated resulting in no fade or cold deck. You don’t get hot spots because the entire cooking surface is the same temperature. As an operator this takes a lot of the guess work out and adds a lot of dependability.
New York Brick Oven Company
Now a topic near and dear to most owners is labor. Between wages, insurance, overtime, social security and workers comp every dollar you spend on labor gets multiplied. This adds up really quickly and can make or break your operation. A revolving or rotator brick oven can help save labor because your pizza man is not “stuck” to the oven and can make more pies as his pizzas are baking because he does not have to be at the oven constantly turning and moving the pies. This is a tremendous benefit as anybody who has ever worked a brick oven for any period of time can tell you.
The stress of having to be aware of pizza and a few seconds of distraction can set the whole operation back by having to remake the burnt pizza. 

If you are using wood and gas as a heat source you can regulate the temperature without worrying about having to continually monitor the temperature and add wood since the gas will keep it level. Not only that but the wood consumption goes way down as it is not the only heat source. Now if you have multiple units or are planning multiple units the value goes up proportionately across the board by having a consistently baked pizza from a revolving/rotator oven that is easy to use but more importantly-easy to train your pizza makers on.  This is why the New York Brick Oven Company is leading the industry and quickly becoming the top choice for FastCasual Pizza and start- up artisan pizza places across America. 

Monday, May 11, 2015

Micro Breweies, Brew Pubs and Fast Caual Pizza Get the Perfect Pizza Oven


The Fire Show revolving brick oven has been unleashed on the Fast Casual Pizza world by the New York Brick Oven Company. The industries demand for speed, consistency, ease of operation and training has finally been met. The Fire Show series ovens feature a rear burner along with the revolving brick oven deck which also has it’s own seperate patented heating system which will ensure you can avoid the dreaded brick oven “fade” or slowing of your cooking time on conventional ovens with slow recovery time.  The rear fir presents a warm display for locations that are only using gas fire but want a brick oven show. They offer several size options complimenting the Inferno series wood burning  revolving brick oven line. With such an easy to use oven that turns out the highest quality brick oven pizza it is easy to see why so many new Fast Casual concepts trust and are turning to the New York Brick Oven Company for their pizza making needs. New York Brick Oven Company www.nybrickovens.com 1-800 OVEN 053

Monday, April 20, 2015

Fast Casual Pizza Brick Ovens

New York Brick Oven Company Revolving Fast Casual Pizza Oven
The New York Brick Oven Company has delivered the Fast Casual Pizza Industry's   ultimate weapon-The Inferno Series Revolving Brick Oven. All the benefits of the ancient brick oven with none of the drawbacks. Leading the Fast Casual Pizza Revolution by enabling smart operators to make the fastest, most consistent gourmet brick oven pizza without the difficulties associated with the run of the mill brick oven was the goal. Some of these issues that the revolving brick oven addressed and handled according to the Goodfella's Brick Oven Pizza chain Founder Marc Cosentino were: 1."The long runway(months) required to train an oven man who may or may not stick around or make the final cut. 2. Always having a man stuck at the oven at all times to turn the pies and rotate them to avoid burning or not getting an even bake. 3. Hot spots and cold spots occurring on the cooking surface from placing cold dough on a surface that is "fixed" and requires time to recover the heat. 4. Maintaining a constant cooking temperature for a consistent product regardless of who is manning the oven. 5. Many operators having to resort to a dough press to par cook and flatten the pie in an effort to get speed without the dough rising naturally creating the bubbles and traditionally chewy crust instead of a cracker crust. 6. Long pizza peels and a very wide opening which ad to the footprint of the pizza station and operating costs. The head of the New York Pizza School Andrew Scudera had this to say about the revolving brick oven verses the fixed deck average brick oven"There is no comparison, it's night and day if only for the ease of training new people on it. You don't need to waste months hoping you'll get a guy who can handle your rush. That is one of the many advantages though, if you have used a traditional brick oven for any length of time the benefits become painfully obvious compared to the old ways. Not having customers complain about pies cooked too lightly or burnt is a thing of the past because your not relying on different pizza men with different cooking methods trying to make the same pie(which is critical in this business to maintain your customer base and expand it).  The pizzas require much less attention and practically cook themselves. The temperature is pre-set so there is no variable from trying to controlling the fire by the amount of wood in the oven or how it stacked etc... This oven is a no-brainer and the fact that it was used to cook an amazing 200 pizzas in 50 minutes at pizza Expo says volumes for the production capabilities of the New York Brick Oven Companies Inferno Series revolving brick ovens and the inherent ease of use. Personally, this oven was a life saver in my own restaurant and has helped many pizza entrepreneurs  enjoy a fantastic edge in starting up their new fast casual pizza concepts around the United States of America, Canad and e South America. So join the revolution-I did.

Saturday, April 11, 2015

Adding Pizza to your Bar or Brew Pub Menu

Adding Pizza To your menu is easier than you think.

The pizza "Gold Rush is on and with pizza rocketing to become America's favorite food it's no wonder entrepreneurs  from all sectors are jumping in with both feet. Although Fast Casual is the word of the day and attracting most of the pizza press a growing segment of brew pubs, bars and amusement parks are also cashing in the continued interest and attraction of the pizza eating public and increased awareness of the gourmet pizza trend. Making it an easy plunge are outfits like the Pizza School of New York that trains a complete novice to expert in no time flat(why would you train any where else but NY?) and the New York Brick Oven Company which provides the industries top revolving brick oven for ease of training and operation while making incredible gourmet brick oven pizza at the same time. Beer and pizza is another natural and that is not surprising since the founder of Pizza Hut got his start making pizza in the kitchen of a local bar in Kansas, as the story goes. Many micro breweries and local taverns are having tremendous success adding pizza to the menu since it is an easy item to prepare and produce with a low food cost, an added benefit is that it keeps customers from leaving to dine elsewhere when the establishment does not offer any food items. Bowling alleys, amusement parks, mini golf and hotels are also joining in on the pizza party since there is no need for a skilled "chef" extensive labor or extensive kitchen space required to present a noteworthy product which depends mostly on fresh ingredients and a quality bake for results. If your looking to expand your menu or start one this is sure fire way to go.

Sunday, April 5, 2015

Pizza Baking Temperatures for Brick Ovens

Every body loves pizza and it the word evokes a completely different picture depending on where your from and the type your used to eating. So what does a different temperature do to the dough and what temperature should you bake at?
Brick Oven Pizza

Well this can be a loaded question depending on who you ask. That being said I always feel that any pizza is better than no pizza so here are some observations based on using the same dough(which is a mixture of semolina and flour) baked in the same revolving brick oven at several different temperatures.

One: we bake at about 650 which takes about 4 minutes and allows the top of the pizza adequate time to dry while the dough has time to set up and bake slow and even. This allows for a very consistent crust with a chewy texture and softer consistency for your outer crust with a nice bottom cook similar to the smooth New York Style type of pizza which is usually baked in the 500-600 degree range. This temperature is ideal for heavy toppings and multiple toppings or heavy sauce pies since it allows for drying of the extra moisture associated with this type of pie.

Two: We bake at our favorite temperature of about 740 degrees which takes about 2 and a half to 3 minutes bake time.  This happens to be our choice for what we call a New York Brick Oven Pizza. At this temperature your getting a consistently golden colored crust across the bottom of your pie and a slightly crisper outer crust that has time to rise and set up. This pizza is best when evenly topped without overloading the pie with toppings to allow for some drying of ingredients such as roasted peppers or a high moisture content fresh mozzarella.This temperature also creates a pie that is well suited for pick up and delivery.  At this temperature you can still make a well done pie that is not burnt or charred or covered with the black blisters of the next category.

Three:This is the hottest Temperature category and the traditional Neapolitan pizza comes in this range. Using the same dough as before we get a different type of pizza here because the temperature is so high that you get a quick delicate rise of the crust. The dough is airy and the traditional charring occurs creating a bottom with uneven very dark spots and an outer crust that is charred and blistered. Toppings need to be very light and sparse as you usually see in this pizza due to short cooking time and intense top heat. Also the lighter crust consistency and lack of bake time to evaporate moisture in this pizza makes it not well suited for pick up or delivery since it will get soggy very fast. Traditionally Neapolitan style pizza is made from a very fine flour and greater hydration content and would result in a much lighter pizza than the ones tested, this type of pizza requires a knife and fork to eat because it get floppy quick.

Regardless of bake time each pie was very well received and enjoyed thoroughly by the participants in this project.  Depending on your location you can visit many types of pizza places using many kinds of ovens and dough and then begin to narrow down the type of pizza you would like to make from the type that you think you and your customers would enjoy. Of course you will have to experiment a bit to create your own recipe and see what temperature, moisture contentand toppings work best with the oven you choose but that is half the fun of it. Happy Pizza to you.

Sunday, February 22, 2015

Pizza Expo 2015 Las Vegas

For pizza men, pizza fans and pizza eaters from around the world March is an exciting time because the International Pizza Exposition takes place at this time every year. It is a gathering of pizza men, manufacturers, designers, chefs, entrepreneurs, promoters, experts, novices and a host of others dedicated to making pizza. If you are remotely interested in pizza there is something for you here. As a young entrepreneur you can attend seminars with experts from their fields on things like dough making, employee training, food cost,  growth and expansion, profits, digital marketing, branding, pizza making and "So you to want own a pizzeria" with big Dave Ostrander. On top of this you will get to meet some of the top names in the Industry like when Papa John, Big Dave from Wendy's and the Founder of Pizza Hut congratulated the World's Best Pizza Winners-Goodfella's Brick Oven Pizza of Staten Island New York when they won their first contest. Goodfella's in turn became a force in the Pizza World after winning the title of World's Best Pizza a whopping three times with subsequent expansion of their concept across the country. Exposure and experience is why all entrepreneurs should attend and compete in contests from local up to international because as the saying goes "You have to be in it to win it" and the press you can receive for winning is truly priceless. Beyond the contest is an overview of pizza trends such as brick ovens, fast casual, take and bake and others to be seen this year. One of the Hot trends catching fire and made prominent by the New York Brick Oven Company is their Revolving Brick Oven which is becoming a staple in the industry for ease of use, training and consistent baking. Another trend is the fast casual market with concepts like Spin Neapolitan, Revolve and Pizzeria Uno putting their hat in the ring. On top of this you get to see the latest in pizza boxes and maybe run into a real pizza aficionado like Scott Wiener  who runs the Pizza Tours of New York and has the worlds largest pizza box collection. All in all this a an overwhelmingly fun time for pizza lovers and is highly recommended for all levels of pizza makers and pizza fans.
      Looking forward to seeing you there.
      Marc Cosentino Co-founder of Goodfella's Pizza
Goodfella's Brick Oven Pizza Founders Marc And Scot Cosentino with Giant Pizza Box

Tuesday, February 3, 2015

Join the Brick Oven Revolution of Fast Casual

Introducing the FIRESHOW – This is the new Gas Fired Revolving Brick Oven for super high production and a consistent product-every time.  Features: A Brick Oven Flame centered in the rear of the oven for a warm display, small footprint, high output, easy to use and easy to train on. This oven will be featured at the upcoming International Pizza Expo in Las Vegas Nevada with World Champion Pizza men from Goodfella’s Pizza New York. Revolving brick ovens are the ovens of choice of the Pizza School of New York for easy training and durability. This oven was designed and added to the lineup specifically for brick oven concepts that are unable to burn wood yet still wanted an authentic brick oven flavor, feel and show. The entire revolving cooking surface can be utilized for baking pizza, the patented under floor heating element along with a high thermal mass create an even distribution of radiant heat that ensures consistently perfect pizza every time without the need for skilled labor having to continually rotate and turn each pie as it cooks. Not only that but this oven doesn’t lose heat the way a conventional fixed floor oven does because the floor rotates and absorbs heat from all sides not just the top.  The choice of world champion pizza men, new and established chains looking that are looking for a faster, easier and more reliable way to expand. The New York Brick Oven company was founded by world champion pizza men that have established, owned and operated successful pizza establishments across America and have a deep understanding and respect for pizza making.  Marc and Scot Cosentino’s 50years plus of experience in all aspects of pizza making from concept design, development, daily operations and hands on experience cooking in all types of ovens makes them ideal for answering any questions you may have.
Join the Revolution!  Call the New York Brick Oven Company Now!  www.nybrickovens.com 1-800-Oven-053 nybrickovens@gmail.com we are looking forward to hearing from you.

Wednesday, September 24, 2014

Super Pizza Recipe from Northern Italy for Fast Casual

The flavor leaps from this simple pizza!
This pizza was prepared in Trento Italy in by our friend Albert in a 140 model revolving brick oven at approximately 750 degrees.  

The best things in life are sometimes easy too.

First- you will need an easy Neapolitan dough for a base which is then generously covered with fresh buffalo mozzarella broken in pieces and a very light spattering of tomato sauce.  Then (and this is key) after it is baked to perfection you slice fresh sopressa and gently fold it over your pizza in a delicate blanket. Next comes the artichoke hearts and finally the Gaeta olives.  The savory meat, delicate crust with hints of yeast and the tangy olives combine with rich cheese and artichokes to delight the pickiest of pallets.
Sauce can be substituted by a drizzle of extra virgin olive oil if you prefer but as with any delectable dish-you can only get out of it what you put into it, so use the best available ingredients, then bake to perfection  in your New York Brick Oven.  I you need to learn the Art of Pizza please contact the Pizza School of New York, they can make it easy for you and get you started on the right foot.