How to Promote your Pizza Business by Marc Cosentino Co-Founder of Three Time World Champion Goodfella’s Brick Oven Pizza Part 1

Watching my facebook friend Grant Cardone go on and on about getting known and attracting attention I thought I might as well share some very hard won knowledge on the subject to help my friends just getting started. I’d like to first say that IT IS SO MUCH EASIER TODAY THAN IT HAS EVER BEEN TO GET ATTENTION FOR BUSINESS!!! What do I mean by this? The internet, cell phones, home printing, email, blogs, online ordering, electronic press releases, computers, you tube, facebook, insatgram, search engines and a host of other items that make it so easy to get out there that it may seem overwhelming or too easy.
No matter how incredible your product is, if nobody knows it exists, you will never sell one item and die broke a complete failure. What you need besides a great product is getting it known. I have some experience in this having generated hundreds of newspaper articles, TV news stories, hundreds upon hundreds of pages on ggogle search, lead google stories, 100′s of thousands of hits on youtube videos, twenty years of NYC Mayors visiting my original store, having my pizza bet on the NY Giants by the Mayor of New York when They won the Superbowl, radio and I think you get the point.
SO how did I do it? More importantly; how do you do it? If you do a portion of what I advise you here I guarantee you will succeed in getting your product known. With good management and a consistent product you should start expanding.
1-list out all the people you know and every group, organization and social club you belong to. Note: Yes, work and a burning desire to succeed are a necessity so no crying!
Believe it or not but the people most likely to promote you are the ones you already know so start contacting them and letting them know what you are doing and don’t be afraid to ask for help getting the word out because most-not all-people are good. Email. call, visit, write letters, make post cards, put up signs and contact each and everyone of them. Invite them to your grand opening and tell them to bring their friends. Yes I said it and if you thought for one second “Oh my god how would I ever handle that many people” you need to rethink your promotional philosophy and heres why. A true promoter never stops and never, ever considers delivery, just getting the people in-period. I don’t care how you do it and you don’t care about handling them, that’s another part of the job called production or delivery. Your only concern when you wear the promotional hat is promoting. What is promoting? It’s making things known and well thought of. It’s getting the word out and creating interest.
2-Signs announcing your product. Let’s take pizza

since it is why we are here. You need to tell people you are coming and get your name on everyone’s tongue. Signs on your place, signs on your car, signs on your clothes, on your dog, kids. hats, cards.
3-Everywhere you go, shopping, barber, car wash, doctor, school. little league, diner, dog groomer you talk it up and introduce yourself and give out cards or better yet coupons for everyone.
4-When you open you go and hand out samples to all these people-don’t worry about the cost because it will have a return on investment way over what any paid advertising def: paid offers of your product in various media. WORD OF MOUTH is always your best promotion and will always bring greater results than paid ads.
5-video on your iPhone all of the above and dump it on your new youtube channel, facebook, instagram, twitter accounts your opening in the next step
6-open twitter, youtube, facebook, instagram, linked in and every other social media account you can find. And continually put up photos and videos of your progress and promotion.
to be continued

Fast Casual Comes to New Jersey with a Twist

Papa Poncho of Edison New Jersey has just opened it's doors to rave reviews from from the pizza eating community. This is evident by the lines of new patrons and the number of pizza's flying out of their "Revolving Brick Oven". That's the new twist and the center of the operation- a revolving brick oven which brings new meaning to the term Fast casual.

Revolving Brick Oven

No doubt it's a sure winner, especially with guidance from Andrew Scudera of the World Champion Goodfella's Pizza School of New York and design hints from Scot Cosentino of the New York brick Oven Company. If your over in Edison New Jersey check it out. 

The Bronx is Burning! New York Brick oven Company Brings Inferno to the Bronx

The Bronx is Burning! View this email in your browser

New Revolving Brick Oven Installed at "The Bronx is Burning" in NYC NYC Fireman installs New York Brick Oven Company's Revolving Brick Oven The soon to open Pizza Place will be featuring the Inferno Series oven to handle expected demand. Talk in the big apple is centered around the controversially named eatery which has been under fire since  putting it's hat in the ring with a name that is still a sore spot with local politicians who remember the term from the hostile environment of the Bronx during the 1970'S. But as soon as the doors open and the pizza starts flying all complaints will fall by the wayside and pizza harmony will prevail. Stay tuned for more data and the opening date.

The New York Yankee Pizza. Battle for the pizza of a city.

Why All Fast Casual Pizza Makers Should Attend Pizza Expo

For guys like us, it's all about the experience, the sights, the sounds, the excitement, the food and most importantly-the people. Where else do you get the chance to meet people from all over the world who share the same passion as you. In my years of attending I have made friends from every corner of earth involved in all aspects of the pizza industry. From the top dogs running multi-million dollar franchises to people from small towns in areas I have never heard of let alone find on a map. I have even met people from my home town and old neighborhood at the show. A chance to get away from the daily routine and stress with the ability to get an exterior view of your pizza and concept is valuable. Input from different people making a variety of pizza is fun and stimulating. Seeing the latest developments in the industry such as our Revolving Brick Ovens is priceless because it can prevent you from making costly mistakes due to lack of information and being in the dark because your head is buried int your business. Look for part 2 and why should compete in pizza contests and the incredible $$$ return on investment. Marc Cosentino

The shoe maker's kids have no shoes(The pizza oven builder's kids have no brick oven pizza).

I'm sure you have heard the old story about how the shoemaker's children are the last to get shoes, seems the same has been going on for the oven builder. In today's hustle and bustle it' easy to get caught up in working and running around. When you have great pizza every day at work and you make brick ovens for a living the last thing you think about is building your own oven until your wife says " honey don't you think it's time we had our own oven so we can make pizza with the kids?" So my brother and I got busy building a "Mini" oven. This was a garage project and we decided to use miniature bricks to keep it in proportion and just the right size for personal pies. I'll update you as we proceed and look forward to your feedback as always. 

New York Brick Oven Co. Re-Energizes Pizza Profits with Revolving Brick Ovens

The New York Brick Oven Co. Re-Energizes Pizza Profits with Revolving Brick Oven Technology

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Who knows more about making prize-winning pizza than the people who sell it? And who knows more about the kind of oven it takes to get that pizza out there?

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The Cosentino brothers of Staten Island, N.Y., that's who. After decades of making pizzas and building restaurants across America the brothers, Marc and Scot – founders of Goodfella’s Brick Oven Pizza – have now turned their experience and expertise towards making the brick ovens that produce these delicious pies.

Aside from being voted the world's best pizza several times, they also have the Pizza School of New York. Here they teach people from all over the world how to make gourmet brick oven pizza at the original Goodfella’s of Staten Island.

But the way the brothers got into the oven business was very simple. “We were using other people's brick ovens and weren't happy with them,” says Marc Cosentino. “They would all slow down at the peak of production. So we started building our own, which evolved into the revolving brick oven. The revolving brick oven is the ultimate solution for brick oven pizza made easy. They started building them for their own places and eventually for others.

“The demand became too great to keep up with so we found a great company in Italy and partnered up with them to manufacture the ovens to American specifications. “Recently at Pizza Expo, we set a world record – 201 pies in 52 minutes in one oven! It was very impressive”.

Cosentino said his company's revolving brick oven stands out above the crowd because you can get a “gorgeous pie with minimum labor and skill. “It's perfect for fast-casual pizza chains and individual owners who want to have a consistent product and ease of operation.

The oven can save you thousands in labor and make perfect pizza every time. The value of the oven is priceless to all operators.

You don't need a long pizza peel, you don't have to move the pizzas once they're put in the oven. You can let it go round a couple of times and take it out.”

There are tremendous labor savings, he adds. “You don't need a trained pizza man holding you hostage because he's the only guy who could do it. You don't have hot spots or cold spots. You don't have to regulate the temperature, and we also have a patented heated floor. This will allow your oven to keep up with any demand.

Cosentino notes that operators can produce their signature pies easily and consistently because the oven has high thermal mass, gas or gas and wood fuel options which gives chefs control of baking temperatures. “You can also vary the speed of rotation and the direction of the cooking surface to customize it for your pizza man.

Cosentino says the company's ovens are being used to make everything from Neapolitan pizza, New York Style Pizza, calzones and specialty breads.

“You can turn the temperature up to 900 degrees to create Neapolitan pizza like there's no tomorrow”. The ovens come in 4 sizes to meet the demands of any size operation.

In addition, the ovens can be used for, steaks, chicken and vegetables. “Anything you can cook in an oven, you can cook in our brick ovens.

Restaurants are using the ovens in all kinds of ways. “We have a Greek fellow up in Northampton, Mass., doing Greek foods in the oven. He has it decorated with columns on it. And we just put one in a brew pub in Kansas. We're getting tremendous feedback, it's simple and Cosentino says fast-casual restaurants particularly go for the oven. “They need to serve pizza that's fast, easy to make, with speed and consistency. And what's nice for them, a real bonus, is it saves a lot of space in the kitchen area. You don't have to have the long pizza peels with guys ducking in and out to avoid being hit.”
Venting is simple. Most installations are direct-vent, double-wall insulated pipe. The oven can also be assembled on site through any 36” door way.

The company also offers a full warranty on all electronic parts for a year and on the oven dome for seven years. They also have an installation team, and national repair service.

“What's so attractive to our customers is that you have a team of experts who are world-champion pizza makers, restaurateurs, master oven builders, and they know what it takes to make good pizza. We also have decades of experience in all aspects of the pizza business. We know what's necessary to run a successful pizza business, from creating the pizza at a reasonable price to ensuring a minimum amount of labor. There's virtually no question a dealer or consultant or operator can ask us that we haven't experienced in some way, shape or form.”
So Join The Revolution with the New York Brick Oven Company.

- See more at: http://totalfood.com/articles/the-new-york-brick-oven-co.-re-energizes-pizza-profits-with-revolving-brick#sthash.JNgTGgEm.dpuf

Everybody Knows Cooking on a Stone Hearth is the Only way to Make Great Pizza

Yes that is so true that even conventional metal ovens have a "brick lining". Imagine if you could have a brick oven with a revolving stone hearth? Well you can. The guys at New York Brick Oven Company have several sizes available and recently set a world record at Pizza Expo in Las Vegas with Brad Kent,  the head chef from Blaze Pizza stepping up to the oven and putting out 201 pies in a blistering 52 minutes.

World Famous Goodfella's Pizza School of New York

Marc Cosentino of the New York Brick Oven Co.

Revolving Brick Oven at Blue Planet Grill-Ground Zero

Andy Scudera Lead instructor Pizza School NY

From the Goodfella's Pizza School of New York to the Oldest pizza place in Brooklyn-Totono's and all the new fast casual pizza places up and coming, anybody can tell you, "you can't beat a stone hearth for making pizza" .Just ask a pizza lover.

Totono's Pizza Coney Island New York